I am Justin Clark — a video producer and photographer in Northern Indiana. I love creating, I love art and I consider it a rare privilege to build a career doing what I love. There are two kinds of creatives — those that take existing ideas and add their own creative spin and those that create something genuinely new. Both are creative, but only one is original. I am the latter. Creating great marketing material and web content is about more than just fancy cameras, fast computers and flashy post-production editing tricks. It's about telling a story in a compelling and creative way; in a manner that resonates with your audience, keeps their attention and leaves them wanting to hear more.
When I was a kid, coffee was black, bitter and served in a white ceramic mug. By the time I finished school there was a coffee shop on every corner. Now I'm disappointed if the barista doesn't pour art on top of my latte. What's the point? Proliferation raises standards. Video is no longer a novelty, it's everywhere and consumers have no patience for poor quality advertising. But if you give them original, engaging video content, they won't just watch it, they will share it with their Twitter followers and Facebook friends.
In the past, video marketing was a luxury that few could afford and fewer still could use effectively. Those days are gone. Online video is not just a good value for advertising dollars, it's a non-negotiable; consumers expect it. The statistics are staggering, video is by far the most effective and efficient tool for communicating your message. From real estate to online retail to email marketing, video increases sales.
Our lives are littered with pictures and we are thus predisposed to fly though mountains of content and remember almost none of it. It is to this predisposition that I wish to bring lasting, memorable work that begs to be lingered upon. I've always loved capturing an image that's truly beautiful and yet conveys the essence of a feeling or a moment. Portraits, lifestyle marketing and product photography are my strongest areas though I have plenty of experience in wedding and event photography as well.
Developing an advertising strategy that shapes how your customers perceive your company and that actually produces sales is not easy, in fact it's pretty hard. I have worked in the creative field for years now and it has been my consistent experience that creative ideas and direction are the hardest part. It's easy to create video and photographic content when you know exactly how you want it to look, sound and feel in order to reach your customer. But let's be honest, most of us don't think that way. To make matters worse, our culture is increasingly conditioning it's self to ignore advertising. For this reason, I would like to offer the creative direction that your company needs to effectively utilize video to reach your customer.
People don't want to be advertised to, they want to be a part of something. Here are some examples of how video can make your customer want to be a part of what your company is doing.
They say a picture is worth a thousand words and that's never been truer. Here are some examples of how images can speak to your customer and get their attention.
It's one thing to have your picture taken, it's another thing entirely to have a portrait that communicates your sense of adventure or your love for your family. Take a look at some of my work.
3916 N. Blue Heron Dr.
Warsaw IN. 46582